Discover the journey behind RashTions—where purpose meets passion.
RashTions began as a project to tackle a potential food crisis in the Middle East. The team visited farms across the UAE, studying issues like groundwater salinity, desalination challenges, and graywater misuse.
They saw that local food production depended too much on imported ingredients and unsustainable water use, leading them to create a more sustainable solution.
Through multiple trials, RashTions developed a 20g date-tasting protein ball. Then, a breakthrough came during a visit to Africa, where the formula was adjusted to help children with irregular diets.
This fiber, iron and protein-rich snack was designed to improve well-being and provide a nutritious boost.
Despite the high cost of charity production, RashTions tested the product at Tyson’s Corner Mall in the U.S., where it quickly sold out, confirming product-market fit. This success drove the decision to scale production and move operations back to the UAE.
Despite the high cost of charity production, RashTions tested the product at Tyson's Corner Mall in the U.S., where it quickly sold out, confirming product-market fit. This success drove the decision to scale production and move operations back to the UAE.
Guided by values. Driven by impact. Shaping the future of healthy, sustainable snacking.
At RashTions, we make premium, sustainable protein bites using locally sourced dates and milk, plus date seed and fiber powder to reduce waste. As we grow, we'll invest in eco-friendly production to make healthy snacks more accessible to everyone.
RashTions aims to lead in food security by providing sustainable, water-efficient nutrition. While traditional farming uses 18 million liters of water daily for 1,600 tons of food, we achieve the same with just 68,500 liters. In a world facing rising water demands, RashTions offers a smarter solution.
Our goal is to mirror the UN's World Food Programme efforts by helping the UAE grow dates and use them to support food security regionally. RashTions isn't just about healthy snacks—it's about creating a scalable, sustainable food system that boosts the UAE's role in global food security.
CEO
Machinery
Processing Lead
Hygiene QC & Lab
Production Lead
